After closing due to COVID-19 restrictions in 2020, the museum was faced with an unprecedented task: rethinking all of the services within the museum to be safe and compliant and advertising to the people of Chicago that it was safe to return.
I worked with our marketing team to concept, design, and art direct photography for a digital, print, and environmental campaign intended to respond to both quarantine as well as the protests in response to the murder of George Floyd.
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Site selection was key, and these mockups were created to help select the best spaces within the museum that could work into the design intent. Final photographs were captured by photographer Mike Schwartz.
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As part of the museum’s communications subcommittee, I worked with other stakeholders at the museum to lead the signage strategy, design, production, and installation.
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I worked with our marketing team to concept, design, and art direct photography for a digital, print, and environmental campaign intended to respond to both quarantine as well as the protests in response to the murder of George Floyd.
Site selection was key, and these mockups were created to help select the best spaces within the museum that could work into the design intent. Final photographs were captured by photographer Mike Schwartz.
As part of the museum’s communications subcommittee, I worked with other stakeholders at the museum to lead the signage strategy, design, production, and installation.
